Wrote an Emmy-award winning commercial, showcasing the innovative "Beyond the Bedside" care a post-acute pediatric hospital.

A $11B healthcare system acquired 26 Walgreens clinics, opening its first retail healthcare experience.

Competition was high, even within the same healthcare system. A rebrand, externally and internally, was overdue.

The CEO and CFO were forced to resign, census was flat, donations were declining, and awareness was low.

Employees were reeling over an executive reorganization after four chiefs were replaced.

A new electronic medical record would replace more than a dozen legacy systems.